In order to analyze visitors including all the paid traffic, we had to do endless split testing A/B to determine where the best traffic was coming from. We were able to identify the source in the process and we used a lot of platforms that utilized big data.

By using big data platforms, we were able to Convert Operational Data into Revenue Opportunities by Running Real-Time Analytics and delivering the Right Insights, to the Right Person, in Real-Time. We use Big data analytics to discover hidden patterns, market trends and consumer preferences, for the benefit of organizational decision-making to determine the future and direction of the organization.