We were contracted by Dell to monitor traffic and visitors to one of the high volume website
In order to analyze visitors including all the paid traffic, we had to do endless split testing A/B to determine where the best traffic was coming from. We were able to identify the source in the process and we used a lot of platforms that utilized big data.
By using big data platforms, we were able to Convert Operational Data into Revenue Opportunities by Running Real-Time Analytics and delivering the Right Insights, to the Right Person, in Real-Time. We use Big data analytics to discover hidden patterns, market trends and consumer preferences, for the benefit of organizational decision-making to determine the future and direction of the organization.
We identified the traffic source pattern and keywords associated with it and we got great results.